WhatsApp ROI calculator
Project the revenue from a WhatsApp broadcast and see it against the message cost. Start with the defaults, then plug in your own numbers.
How many people you'll broadcast to
WhatsApp broadcasts often open at 70 to 90%
Share of openers who buy
Average revenue per order
Projected revenue
₹18,000
from one broadcast to 1,000 contacts
Opens
750
Orders
23
Message cost
₹880
Net revenue
₹17,120
Return on message spend
20.5×
₹20 back for every ₹1 in message costs
Common questions
How is the projection calculated?
Opens equal your list size times the open rate. Orders equal opens times the conversion rate. Revenue equals orders times your average order value. Message cost is your list size times Meta's marketing rate, since a broadcast is a marketing conversation.
What open and conversion rates should I use?
WhatsApp broadcasts commonly open at 70 to 90 percent, far above email. Conversion depends on your offer and audience, so start conservative, run a campaign, then plug in your real numbers.
Does this include the platform fee?
No. This shows message cost against revenue. Boldally passes Meta's message rates through at cost, and the platform plan starts at ₹999 a month, which you can add on top for a full picture.
Put your WhatsApp to work.
Free for 14 days. No credit card, and no setup call to sit through.