WhatsApp ROI calculator
Project the revenue from a WhatsApp broadcast and see it against the message cost. Start with the defaults, then plug in your own numbers.
How many people you'll broadcast to
WhatsApp broadcasts often open at 70 to 90%
Share of openers who buy
Average revenue per order
Projected revenue
₹18,000
from one broadcast to 1,000 contacts
Opens
750
Orders
23
Message cost
₹880
Net revenue
₹17,120
Return on message spend
20.5×
₹20 back for every ₹1 in message costs
How to read the projection
The calculator walks one broadcast through a funnel: contacts reached, messages opened, orders placed, revenue earned. Cost is Meta's marketing rate per message, which Boldally passes through with no markup. The return is revenue divided by message cost.
Treat the defaults as a starting point. Open rates on WhatsApp are high because the message sits in the same app as family chats. Conversion is where businesses differ, and it depends on the offer, the list quality and how quickly replies get answered.
Benchmarks for Indian D2C and services
- Open rate: 70 to 90 percent for opted-in lists, lower for cold ones.
- Reply or click rate: 10 to 30 percent for a clear offer with a button.
- Conversion: 1 to 5 percent of opens for e-commerce sales, higher for reorders and appointment reminders.
- Abandoned cart recovery: a 2 to 3 message sequence recovers a meaningful share of carts, often the best ROI use of the channel.
Improving the number
Segment the list so each broadcast goes to people it is relevant to. Add a reply button rather than a link. Send when your team can answer, since a reply within minutes converts far better than one the next morning, which is what a shared inbox like Boldally Chat is for. Draft the message with the template generator and check the cost side in the cost calculator.
Common questions
How is the projection calculated?
Opens equal your list size times the open rate. Orders equal opens times the conversion rate. Revenue equals orders times your average order value. Message cost is your list size times Meta's marketing rate, since a broadcast is a marketing conversation.
What open and conversion rates should I use?
WhatsApp broadcasts commonly open at 70 to 90 percent, far above email. Conversion depends on your offer and audience, so start conservative, run a campaign, then plug in your real numbers.
Does this include the platform fee?
No. This shows message cost against revenue. Boldally passes Meta's message rates through at cost, and the platform plan starts at ₹999 a month, which you can add on top for a full picture.
More free WhatsApp tools
- QR Code GeneratorWhatsApp QR with a prefilled message. Download PNG or SVG.
- Chat Widget BuilderA floating WhatsApp button for your site, with a copy-paste snippet.
- Click-to-Chat LinkA wa.me link with prefilled text to share anywhere.
- Template GeneratorDraft a template with placeholders and preview how it renders.
- Cost CalculatorEstimate Meta message costs by category and monthly volume.
Put your WhatsApp to work.
Plans from ₹999 a month, billed through Razorpay. No setup call to sit through, and you can cancel anytime.