WhatsApp cost calculator
Estimate your monthly WhatsApp message costs by category, at Meta's India rates. Boldally passes these through at cost, so what you see is what you pay.
Enter how many conversations you expect each month in each category.
Offers, launches, promotions
Order updates, reminders, alerts
OTPs and verification codes
Monthly breakdown
| Marketing | 1,000 × ₹0.88 | ₹880.00 |
| Utility | 500 × ₹0.13 | ₹65.00 |
| Authentication | 0 × ₹0.15 | ₹0.00 |
With Boldally (0% markup)
₹945 /mo
Meta's exact rates, passed through at cost.
Typical platform (+15% markup)
₹1,087 /mo
Most platforms add 10 to 20 percent on top.
You save about ₹142 a month on message costs, before the platform fee.
Common questions
How does WhatsApp charge for messages?
Meta charges per conversation, and the rate depends on the category. Marketing is the most expensive, utility and authentication are cheaper, and service conversations (a reply within 24 hours of a customer message) are free.
What does Boldally add on top?
Nothing. Boldally passes Meta's rates through at cost, with zero markup. Most platforms add 10 to 20 percent on top of the same Meta rates, which this calculator shows for comparison.
Are these the exact rates I'll pay?
These are Meta's India rates, current as of May 2026 and set by Meta. Meta revises them from time to time, so treat this as a close estimate rather than a quote.
Put your WhatsApp to work.
Free for 14 days. No credit card, and no setup call to sit through.