WhatsApp template examples
Real-world templates for marketing, utility, and authentication messages. Use them as a starting point, then make them your own.
Build your own with the template generatorMarketing
Promotions, launches, and offers. Needs opt-in, and Meta reviews these most closely.
Festive offer
Hi {{1}}, our Diwali sale is live. Get 25% off your favourites till Sunday. Tap below to shop.
Reply STOP to opt out
12:00 pm
New product drop
{{1}}, the new {{2}} just launched. You saw it first because you're on our list. Limited stock.
12:00 pm
Win-back
We miss you, {{1}}. Here's 15% off your next order with code {{2}}. Valid for 7 days.
Reply STOP to opt out
12:00 pm
Utility
Updates tied to a specific transaction, like orders and payments. Cheaper than marketing.
Order confirmation
Hi {{1}}, your order {{2}} is confirmed. Total: {{3}}. We'll message you when it ships.
12:00 pm
Shipping update
Good news {{1}}, order {{2}} is out for delivery and should arrive today.
12:00 pm
Payment reminder
Hi {{1}}, a gentle reminder that {{2}} is due on {{3}}. Tap below to pay.
12:00 pm
Appointment reminder
Reminder: your appointment at {{1}} is tomorrow at {{2}}. Reply to reschedule.
12:00 pm
Authentication
One-time passcodes and verification. Kept short and to the point.
Login code
{{1}} is your verification code. It expires in 10 minutes. Do not share it with anyone.
12:00 pm
Password reset
Use code {{1}} to reset your password. If you didn't request this, ignore this message.
12:00 pm
These are examples to adapt, not guaranteed approvals. Meta reviews every template, so keep the copy clear and pick the category that matches the message.
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